Quad
Built on Quad
Rebranding a MarTech company without using B2B stock photography
Quad needed a new brand platform that represented their shift from North America’s most successful commercial printing company to an end to end global marketing solutions partner. And they wanted it to be different than the standard B2B advertising wallpaper. Using only deconstructed parts of their logo and bold colors, we showed how the increasingly complex world of marketing can be simpler and better when it’s built on Quad.
Trophée De Participation
There are more than 27,000 entries into Cannes every year, but only 3% receive a lion of any sort. That’s a lot of marketers who could leave the show empty-handed. For Cannes week, after the daily winners are announced, the idea was to invite the losers to a Quad meet and greet session. There they would receive participation trophies in the form of custom branded bottles of rosé. So while they wouldn’t be able to post a pic of their lion, they could post a pic of the next best thing.
Building Blocks Content Series
Quad CMO Josh Golden interviews industry leaders about how their successes and even failures eventually led them to build a better path forward.
Brandsavers
CBD infused Life Savers designed to create a sense of calm, each with a custom flavor based on the brand colors and our “sweet” of services.
