Tech reviews frequently bombard viewers with baffling tech jargon and spec lists from influencers, yet many people still rely on these videos from so-called “experts” when deciding on a new laptop. For Samsung's Galaxy Book4 launch, we hijacked this behavior - when searching "best laptop for productivity" or "photography," users found compelling video reviews not from tech influencers, but actual pros evaluating the Galaxy Book4 through the lens of their real-world needs.

*FREELANCE WORK: Concepted and sold with the fine folks at BBH NY.